Writing
Notes
Lessons from shipping 40+ outbound campaigns at Bitscale. Click any to read on LinkedIn.
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Recently tried something different with outbound.
A fresh take on outbound, different angle, different result. Used Claude to rewrite openers and follow-ups: 86 sequences started, 12.79% reply rate, 11 opportunities, $44K pipeline.
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63% reply rate from our exact ICP. The Slack-mined playbook.
Joined relevant Slack communities (yes, even competitors'). Used Claude to scrape live conversations and built a hyper-personalised outreach playbook that quoted the exact pain points buyers had raised hours before. Most successful campaign of the year.
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It's crazy how wrong people are about outbound. $104K pipeline
While the market went quiet in late December, we did the opposite. Built a 4.3K-send precision campaign with surgical ICP targeting, lean copy, and high-intent timing. 26 qualified opportunities, $104K in pipeline.
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Does this look like a "slow month" to you?
Booked a meeting with a recently-IPO'd giant via outbound, days before the holidays. The market is still active if you are. Stop blaming the calendar.
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An intent signal with a 7-day expiration date. 51.9% positive reply
Stopped chasing stale intent. Started chasing the freshest signal available, live LinkedIn conversations. A workflow that scrapes everyone who reacted or commented on high-engagement ICP posts within the first 7 days, then fires email while the topic is still top of mind.